Professor Nigel Culkin
University of Hertfordshire
Nigel is founding Director, Group for Research on Innovation and Enterprise (GRIE) and a Senior Academic Manager at the University of Hertfordshire. He is a Fellow, RSA, NCEE & Kauffman Foundation Entrepreneurship Education, MRS and CIM; holding Non-Executive Directorships with a number of start-ups, small firms and social enterprises.
He is President of the Institute for Small Business and Entrepreneurship (ISBE). Nigel received the 2012 National Enterprise Educator Award (sponsored by the Higher Education Academy) for his work in TeamVenture who create entrepreneurial teams using innovative match making technology at the University of Hertfordshire.
Dr Dave Chaffey
Dr Dave Chaffey is CEO and co-founder of Smart Insights, a digital marketing advice site that helps businesses in over 50 countries manage their online marketing activities to compete more effectively through practical guidance in Templates, Ebooks, Video Training, free blog posts and the weekly Emarketing Essentials newsletter. Dave is author of 5 bestselling books on Ecommerce including Digital Marketing: Strategy, Implementation and Practice and Emarketing Excellence.
Visit http://bit.ly/smartrace to download a free template to help create a digital marketing plan based on the RACE Planning system for digital marketing that Dave covers in his talk.
Deputy Agent for the South East & East Anglia (SEEA)
Bank of England
Alex joined the Bank in 1998. Prior to becoming Deputy Agent for the South East & East Anglia (SEEA) in March 2010, he worked in a number of analytical areas in Bank's Head Office, including roles in Monetary Analysis, Market Services and Statistics. Immediately before joining the SEEA Agency, he played a key role in setting up the Bank publication Trends in Lending and led intelligence gathering for the Bank with one of the major UK lenders. In the early part of his career, he undertook a Bank sponsored BA in Economics.
Dee Blick is a Fellow of the Chartered Institute of Marketing with 30 years’ marketing experience. A sales driven marketer, Dee has generated £12million+ sales.
She’s the author of the multi award winning book: The 15 Essential Marketing Masterclasses For Your Small Business. Rated ‘an excellent read’ by The Sun Newspaper, CityAM, Elite Business Magazine and winner of the Bookbag nonfiction book award, it has been endorsed by CIM with the CIM logo on the cover and has just won Talk Business Magazine’s Best Business Book of 2013. Her previous book, The Ultimate Small Business Marketing Book remains an Amazon No 1 bestseller and is published in China.
Dee is the marketing blogger for Barclays, whichfranchise.com, and the Forum of Private Businesses.
Dee is an animated and authentic professional speaker and has delivered keynotes for many organisations including The Business Show, DPD, Royal Mail, The British Franchise Association. CIM and Spicers. No fluff or flannel. She dispenses marketing tips that work and that generate sales on a shoestring in the real world. Dee is also a bestselling business author. Her first book, “Powerful Marketing on a Shoestring Budget” for Small Businesses, was the number one reader review rated small business marketing book on Amazon UK for over 12 months and is regularly in the top five bestselling small business marketing books. The sequel, The Ultimate Small Business Marketing Book , was released in June 2011. It immediately became the best selling small business marketing book on Amazon and remained in that position throughout 2012. It currently has over 100 five-star reader reviews on that site. It was also the best-selling marketing book in 2012 for the Chartered Institute of MarketingBookshop.
Bryony Thomas is an inspirational marketing speaker, and author of Watertight Marketing. Billed by Start Your Business Magazine as “a must for small businesses.” It was described by one MD as “the entrepreneur’s essential marketing manual”. By another, as the “best business book I’ve ever read.”
Bryony has extensive marketing experience. First as a marketing agency bod, working on clients like Microsoft and Dell. As client-side director of marketing for ClarityBlue; a 200-person business that sold for £85m. And then, as director of marketing in the integrated marketing division of FTSE 100 company, Experian.
In 2008, Bryony started the journey towards what is today the Watertight Marketing Methodology, working with ambitious growing businesses delivering 12-month marketing transformation programmes. Through her book, her speaking, her events and her hands-on support, Bryony Thomas now gives small business owners the clarity and the structure to step off the roller coaster. To get their marketing to put their business on a sustainable upward curve.
She does all this part-time around her family, and can be often found playing in the sand pit with her daughter or snuggled up with her soppy grey tom cat, Dylan.
Emeritus Professor Malcolm H.B. McDonald
Former Professor of Marketing and Deputy Director
Cranfield University School of Management
Until 2003, Malcolm was Professor of Marketing and Deputy Director of Cranfield University School of Management, with special responsibility for E-Business. He is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has a Doctorate from Bradford University and from the Plekhanov University of Economics in Moscow. He has extensive industrial experience, including a number of years as Marketing and Sales Director of Canada Dry. Until the end of 2012, he spent seven years as Chairman of Brand Finance plc.
He spends much of his time working with the operating boards of the world’s biggest multinational companies, such as IBM, Xerox, BP and the like, in most countries in the world, including Japan, USA, Europe, South America, ASEAN and Australasia.
He has written forty four books, including the best seller "Marketing Plans; how to prepare them; how to use them", which has sold over half a million copies worldwide. Hundreds of his papers have been published.
Apart from market segmentation, his current interests centre around the measurement of the financial impact of marketing expenditure and global best practice key account management. He is an Emeritus Professor at Cranfield and a Visiting Professor at Henley, Warwick, Aston and Bradford Business Schools. In 2006 he was listed in the UK’s Top Ten Business Consultants by the Times.
Dr Jonathan Deacon
Reader in Marketing and Entrepreneurship
South Wales Business School
Jonathan is a Reader in Marketing and Entrepreneurship at the South Wales Business School and is a graduate of the University of Wales and Ulster Business School. He is a trustee and fellow of the Chartered Institute of Marketing and editor of the international Journal for Research in Marketing and Entrepreneurship (JRME). At the South Wales Business School he is director of the Centre for Research in Entrepreneurship and Marketing (CREaM) and the ‘Re-Thinking’ Top Management Programme, where his research focuses on how entrepreneurial firms ‘create markets’ and he is a visiting academic at a number of universities in Europe and the US. He has extensive experience as a consultant and entrepreneurship workshop facilitator with organizations (large, small, public sector and defence) throughout Europe, specializing in entrepreneurial leadership, growth, planning and marketing. Jonathan’s career prior to academia was within business – especially high growth, new venture starts. He established a number of businesses and built management and service teams within them before exiting via an MBO by his management team. He moved to consultancy and again achieved success in leading teams (and client teams) to financial and export market success. Jonathan is an acknowledged ‘thought leader’ at the interface between Marketing, Entrepreneurship and Management and publishes widely in the academic and practitioner press. For relaxation he ‘enjoys’ adventure sports.