National Social Marketing Centre
Patrick has worked across a number of public sector organisations developing and delivering behaviour change programmes as diverse as training school nurses to working with transport planners
Patrick has been at The National Social Marketing Centre seven years combining his health service delivery experience with his marketing knowledge to develop behaviour change programmes as well as resources and events for social marketing practitioners. He developed the UK’s first online social marketing planning guide, managed the first World Social Marketing Conference and has produced numerous other resources and national conferences and events.
His training and delivery projects for The NSMC include: Managing a capacity building programme for NHS Health Scotland; Developing The NSMC’s accredited e-learning modules; Redesigning the Finland Lottery’s (RAY) funding application process around The NSMC’s social marketing benchmark criteria; Strategic advice for the Ministry of Health in the British Virgin Islands on a Diabetes project.
Patrick completed his Chartered Institute of Marketing Diploma in Marketing in 2001, A Diploma in Child Psychology in 2011, is Chair of Governors at Parkside Primary School and Children’s Centre and is a Trustee of The Jim Bareham Minibus Trust and Ascape charity.
Digital Development Executive
Having studied a Masters in Digital and New Media at the University of Lincoln, Dave now works as a Digital Development Executive for Hitch Marketing. Based in Reading, David works with a number of Social Enterprise and Not-for-profit groups on social media campaigns, promoting events and positive behaviour change campaigns. This work has included the overseeing of Alcohol Concern’s efforts for the Dry January campaign, engaging participants across the country, and directing the conversation to reflect both the brand and campaigns tone of voice.
Following on from a period of working with the National Citizenship Program, Dave developed a keen interest in how the continued increase in use of mobile devices and social media affects the behaviour of adolescents, and the implications this can have as they develop into young adults.