Outside in Marketing Ltd
Andrew Chalk is a Chartered Fellow of the Chartered Institute of Marketing and Chairman of the East of England Board for the CIM.
He is as old as he looks. After graduating in 1985 he cut his teeth on sales and marketing roles with IBM, Blue Circle, Qualcast and Black & Decker. Then the world of small business beckoned and he took to running SMEs where he held Director level roles for 15 years, 4 as a Managing Director. In 2007 with a wife and two children to support he decided to add to his stress levels and set up his own marketing consultancy, Outside in Marketing Limited which is still the best business decision he has ever made.
Andrew is a seasoned conference facilitator and after dinner speaker having spoken at conferences, exhibitions, dinners and other events all over the UK as well as in Germany, Italy, America and China.
Outside of work he realised a long time ago that his ambition to play in a globally successful rock bank or reach Olympic sporting heights will not be achieved so he contents himself with trying to learn Aikido and the drums, often getting the two disciplines confused.
Simon Anholt is an independent policy advisor who works with the Heads of State, Heads of Government and administrations of nations, cities and regions worldwide to develop and implement strategies for enhanced economic, political and cultural engagement with other countries. He devised the concept of nation brand in 1996 and today continues to lead the highly acclaimed Nation Branding Masterclass series, supported by BBC Worldwide, in London, Dubai, Singapore, Delhi and Accra.
Simon is the author of the best-selling book, Another One Bites The Grass, and Editor of the quarterly journal, Place Branding and Public Diplomacy. His book on the role of brands in economic development, Brand New Justice, was first published in 2003. He is a co-author of Beyond Branding, Brands and Branding, Heritage and Identity - Shaping the Nations of the North and Destination Marketing. His more recent books are Brand America; Competitive Identity: the New Brand Management for Nations, Cities and Regions; and Places: Image, Identity and Reputation.
Founder and MD
The Great British Banjo Company
Simon is the founder and managing director of The Great British Banjo Company, creator of The Shackleton Banjo brand and author of three books, the most recent of which is Brand New You.
As an entrepreneur, self-development writer, and brand adviser he speak at events around the world. He advises entrepreneurs, small businesses and organisations on developing stand-out brands and offer one-to-one mentoring to help ambitious individuals develop personally and professionally.
Founder and MD
Joe Friedlein is the founder and managing director of Browser Media, an inbound marketing agency based in Colchester. Born as a specialist search engine marketing agency in 2005, Browser Media has embraced the diversity of modern SEO and offers its clients a wide spectrum of online marketing services.
A veteran of the web 1.0 days, Joe has an extensive working knowledge of 'all things web' but has focused almost exclusively on search engine marketing for the past 11 years.
Interim Marketing Director
Johnny worked hard at school for a few years and then got a bit too interested in partying and as a consequence, lost his place at LSE and had to work his way through an HND, a subsequent Business degree and his CIM Diploma at the second worst Polytechnic in the country.
After graduating with the IBM prize for Marketing Student of the Year, he took a place with a small advertising agency on half the salary he was offered by Lucas Aerospace so he could be more attractive to girls. 12 months later he met and is still married to his chalet girl from a boys ski trip and soon after, started his own design business which he ran for 22 years, only selling it in February last year to his partners. He won 65 design awards, a DBA Design Effectiveness Gold Award – One of only 12 awarded and the Grand Prix at the Drum Marketing Awards for marketing launch of the year on the way.
He’s worked on over 18,000 design projects, started more than ten businesses and been on the board of many more - not all of which have been successful. He now acts as Interim Marketing Director for BeWILDerwood, An online feedback forum that has grown 30 fold in three years and the board of Notts TV and Confetti Media College. He also advises the Arts Council on commerciality, the National Trust on Visitor Experience and lectures at three universities.
He lives in Nottingham with his wife and two children who are 17 and 16, coaches rugby and football, still likes to party a little too much, lives for music, raves about the power of education and picks fights with corporates on his blog.
Sharon Knight is a naturally motivating and dynamic trainer who coaches and trains in many areas of professional and personal development. Her background is in human resources in both the hotel and retail sectors. Sharon believes that the platform for success in today’s fast moving business world is having and projecting a powerful personal brand – the foundation for all areas of personal management.
With over twenty years of experience in people development within business, Sharon is perfectly placed to present the powerful and effective material of Walking TALL in an inspiring and approachable manner.